Measuring what matters
Designing what works
Where bold ideas spark impact
I help investors, startups, and corporate teams turn social impact into a quantifiable competitive advantage, moving beyond vague promises to deliver tangible social value.
The trick? Making sure that every strategic decision is rooted in a deep understanding of your market and audience. My approach blending academic research and ethics with field-tested operational know-how has helped clients across 7 sectors win market shares and secure high-stakes contracts.
By combining user-centered design with robust impact assessment, I ensure your solutions are built for the people who actually use them while delivering the value your investors need to see.
With a cross-cultural network rooted in the UK, France, and India, I can support your projects wherever they take you.
Hi, I’m Julie!
I’m passionate about smart ideas that turn into measurable impact. After a decade in the social innovation space, I’ve learned that while good intentions are important, product-market fit and longer vision make or break a business. The most impactful solutions share three key elements: a strong organisational culture, a data-driven strategy, and clear evaluation checkpoints to support iteration from day one.
I have worn many hats from frontline worker on the ground to researcher and entrepreneur. I have worked with multinationals corporations, led project across the globe, raised investment and launched a tech product.
I now use my experience and tools, shaped by research and real-world practice, to help entrepreneurs, investors and corporate teams grow their impact. From designing user-centric offerings to measuring impact, I'm here for the full journey.
How I can help
Workshops
A perfect starting point if you want to tip toe into the world of Impact Strategy and Design Thinking, targeting key skills and frameworks you can use straight away in day-to-day operations.
Impact Strategy
& Evaluation
Time to capture your impact? I will help you conduct an impact evaluation and roadmap that can be used to inform your ESG goals or document you social value as part of a bid.
Design
Thinking about bringing an innovative idea to life? Let’s chat!
Using User-Centric Design I work with you to bridge the gap between 'good idea' and 'proven market fit’ to build offerings that your audience loves and your stakeholders trust.
The aim? Leaving you with clarity, concrete tools to achieve your goals and the guarantee of a follow up to support you over time.
Clients
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"Julie’s remarkable knowledge and application within the EDI and social innovation arena has empowered LSE startups and indeed the entrepreneurship centre itself here at LSE to thrive."
—Laura-Jane Silverman, Head of LSE Generate
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"Julie brought a rare mix of creative thinking, strategic clarity, and professionalism—along side her ability to balancing the needs of industry partners with the rigour of academic research. She was the perfect fit for this project, and a true asset to the team."
—Jennie Wong, Project Manager, Loughborough University
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"The report focusing on NairoBits M&E for NairoBits Girls in ICT project continues to serve as a reference point when designing our programmes. The depth and accuracy of the report helped us identify gaps and provided invaluable information that has helped us in the review of our programs."."
— Magdalene Wandgugu, Former Executive Director at NairoBits, Kenya
Magdalene Wandgugu, Ex-executive Director at NairoBits, Kenya
"The report focusing on NairoBits M&E for NairoBits Girls in ICT project continues to serve as a reference point when designing our programmes. The depth and accuracy of the report helped us identify gaps and provided invaluable information that has helped us in the review of our programs."
Wondering where to start?
Take this quick fire quizz to find what best suits your needs.
Why work together?
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Why work together? *
Why work together?
Bold
I’m here to challenge you and to be ambitious with you.
Combining academic rigour with entrepreneurial know-how, I help unlock your team’s creativity and drive operational excellence.
Human-centric
Success is 90% about people. Great offers come from deep audience insight.
I help you align with your stakeholders’ needs, strengths, and motivations.
Grounded
Impact is not about idealism, nor does it happen overnight. It’s built through consistent and realistic steps. It’s careful strategic planning paired with organisational intelligence and - most importantly - it happens when matching your priorities, capacities, and challenges.
Numbers speak louder than words
17%
annual growth of integration of ESG factors into financial analysis. (1)
56%
of investors report having dropped a deal for ESG reasons at least once in a year. (2)
173%
Forecast growth of the UK socially responsible investing market by 2027 (1).
Of surveyed investors consider ESG performances of potential investments to align with return expectations when making the investment decision (2).
78%
Of India Family Offices and High Net Worth Individuals consider Impact can make a financial return and should not be restricted to philanthropic organisations (3).
52%
(1) Mc Kinsey, 2022
(2) PWC, 2023
(3) Waterfield and IIC, 2021
It all starts with a spark chat.
Still wondering if we are the right fit for your project? Let’s figure it out over a quick call.